Marketing, Email & Web Design
Marketing - New Customer Acquisition - Demographics - Asset Management - Social Email Management - Email Marketing - Advertising - Sales Funnels - E-Commerce
A successful building block for any business is finding out who your customer really is. Who are they? How much do they make? Where do they work? What do they like to do? Being able to find this out and learn your costs of acquisition are extremely important in making sure your message is being delivered to the right people. Social media is an ever growing landscape that is constantly evolving. It's not important to have your presence on all platforms, but picking which platforms to use wisely & maximizing your time & money on them. I have experience managing multiple business accounts through Facebook's Business Manager tool.
MARKETING
Understanding who your customer is rule number one. When it comes to marketing for your business, it's very important to learn who your customer is, why they need want your service or product and how to effectively market and advertise to them. The process changes, but ultimately boils down to a few key factors.
CUSTOMER DEMOGRAPHICS
Building a customer profile is very important to any new or existing business if you don't have one, and very easy to do if you have the right tools in place. Collecting and analyzing data from social media profiles, google analytics, customer surveys, customer data and other insights will help you develop the marketing tools needed to speak your customers language.
NEW CUSTOMER ACQUISITION
How much does it really cost you to get new faces into your stores and/or websites? Location, product/service and budget always play a factor into how much your acquisition cost will be, but taking advantage of all your resources and connections will get a head start into decreasing your cost and maximizing your reach.
ASSET MANAGEMENT
Organization is key when it comes to maintaining a well-oiled marketing machine. This includes both in-house management and working with outside or third-party businesses that need your assets. It's also important to consider when developing content that you will need to keep it locked down until it's time to launch and finding the best practices to prevent early exposure or leaked assets.
Web Design
I have the experience to design and build a website for several different needs whether that’s e-commerce, service awareness, wholesale or education. I build websites using SquareSpace, Wordpress, Shopify and HTML with the purpose of allowing my clients to handle easy updates and changes to keep costs over time at a minimum.
Be advised, some of the websites below may have changed, been updated or removed by the client and might not reflect my original designs.
SOCIAL MEDIA MANAGEMENT
Managing social media is no easy task with all the different platforms and the "never sleeps" pace it's known for. Understanding what platforms to use, how to use them and taking advantage of the multiple tools and apps to make social media management easier is very important.
I am familiar with most, if not all social media platforms, but specialize in the top 3.
Facebook is the undeniable leader in social media for both the amount of active users but also from managing your businesses presence online. Understanding how the platform works and the massive amount of tools available is important. Below are some tools that I use to manage businesses on Facebook.
Creation & Maintenance - Design of Facebook Pages
Content Creation - Understanding the uses and differences between the different post styles to generate more engagement.
Facebook Location Management - Understand how to create and link multiple business locations to one singular brand page for complete brand control and content distribution.
Facebook Business Manager - Understanding the backend tools for business management from ads, reports, page management and more.
Facebook Ads - Understanding how to place ads using very detailed demographics and/or selecting the best and most appropriate ads for reach and engagement.
Instagram is currently one of the fastest growing and evolving social media platforms. Instagram is very different than Facebook in terms of how it's users interact with content and the ability to reach them with little to no cost is a nice benefit if you have a good system in place.
Creation & Maintenance - Understanding how to set up your Instagram profile for maximum accessibility and having the right descriptions and links in place.
Content Management - Instagram is a very fast platform so it's important to have consistent engaging content in front of users.
Tools & Apps - There are several third party applications and tools that make life on Instagram easier. Both in terms of creating a bigger following and management of posts.
Advertising - Instagram, which is owned by Facebook uses the same Ad Platform, which makes life easier, but still understanding how Instagram differs from Facebook is important when it comes to advertising.
Twitter, while it has seen better days is still considered on the top of the list purely based on the amount of users it has on a daily basis. Twitter, more known for its breaking news and updates can be a powerful tool if leveraged right. Celebrities, politicians, news outlets and more use it to push their own messaging, understanding if or how Twitter can work for your business is important.
Creation & Maintenance - Every business should have a twitter account, regardless if you plan to use it or not.
Content Management - Developing content for Twitter can be tricky with the character limits and limited reach so crafting the right message is important.
Tools & Apps - Just like Instagram, there are tools and apps that can help managing Twitter easier.
Advertising - Having run multiple ad campaigns for Twitter over the years, I highly do not recommend it, but there are times where it might be useful or required.
OTHER NOTABLE SOCIAL MEDIA PLATFORMS I AM FAMILIAR WITH:
Pinterest - Snapchat - LinkedIn - Reddit - Tumblr - WhatsApp - Google+ - Flickr - YouTube - Vimeo
Email Marketing
Email Marketing is an integral part of any business regardless if you’re selling a service or a product. With experience in Mailchimp, SendGrid and other email platforms - I have the experience and the ability to develop compelling Email Designs and Messaging that reaches your customers. I have developed single landing page style emails and year long funnel emails with goals of customer retention.
