My friends call me Mackey.
Bio Written by Armin H. Ausejo
Mackey: a name synonymous with photography, digital artistry, entrepreneurship, and leadership. Born and raised in the Pacific Northwest, Josh Mackey’s roots lie in the area’s unique automotive enthusiast culture, which helped launch his career in photography and fostered his forward-thinking creative mind. With his ambitious nature and skill behind the lens, his work soon caught the eyes of national and international magazine editors, ultimately leading to scores of magazine features and covers, awards, and even his own co-written book. His attention to detail also translated into his talents for graphic design, marketing, and leveraging AI appropriately, resulting in a distinct style that’s often replicated, but definitely never duplicated.
I worked with Mackey for a number of years, as he took me under his wing while I began my own career in photography. In our collaborations and business ventures together, Mackey solidified consistent, high-quality marketing branding and messaging, which he continues to carry into all of his projects, among them being DailyDriven.com. The brainchild of Mackey himself, DailyDriven.com highlights his distinctive style while appealing to the masses well outside of the automotive market through breakthrough aesthetics, obsession with creative and product quality, and providing customers with unique apparel that transcends various genres. His focus on building extraordinary teams and bringing the best out of people is something that I’ve become accustomed to and is reflected in all of the work that he and the teams that he leads produce. I'm quite proud to consider Mackey my friend, colleague, and mentor, and I honestly believe that no job or task is too big or difficult for him to handle.
On Mackey's leisure time, he shares a happy home with his wife Jescelynn and his son Jackson, or some online gaming with his closest friends.
Find me.
@mackeydesigns
View my resume.
Banzai Magazine (UK)
Eurotuner (US)
Eurotuner DE Magazine
Fast Car (UK)
Heavy Hitters
Photography Accreditation
Honda Tuning Magazine
Import Racer Magazine
Import Tuner Magazine
Japanese Performance (UK)
Mod Mag (France)
Modified Mag
Modified Mag Luxury & Exotics
NWMotiv (online)
Performance Auto & Sound
Performance VW Magazine
Pro Touring Magazine
Subiesport Magazine
Superstreet Magazine
Total BMW Magazine (UK)
Tunerzine (online)
How to Digitally Photograph Cars
by Jason Siu & Josh Mackey
published May 15, 2009
128 pages
publisher CarTech Inc.
How to Digitally Photograph Cars is a timeless resource for both beginners and seasoned professionals, offering valuable insights that remain relevant despite technological advancements.
Released during a transformative era in photography, the book bridged the shift from film to digital, providing innovative techniques and guidance as digital SLRs and Photoshop revolutionized the industry. It became a groundbreaking manual for mastering automotive photography in a digital age.
The book covers essential techniques like panning, car-to-car motion, rig shots, engine bay photography, and lighting control. It also provides in-depth post-processing guidance, including RAW editing, color adjustments, compositing, and background replacement in Photoshop.
With additional advice on selling your work to automotive publications, it’s a comprehensive guide that goes beyond photography basics. Though some tools have evolved, its core principles and creative strategies make it a valuable reference for aspiring and professional photographers alike.
This publication is out of print - but rare copies are still available on Amazon and private sellers.
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