My friends call me Mackey.
Bio Written by Armin H. Ausejo
Mackey: a name synonymous with photography, digital artistry, automotive enthusiasm, and entrepreneurship. Raised in the Pacific Northwest, Josh Mackey’s roots lie in the area’s unique automotive enthusiast culture. As a member of Team Mospeed, Mackey not only showed off his car and won trophies, but he also first picked up a camera and dove deep into the world of automotive photography. With his ambitious nature and skill behind the lens, his work soon caught the eyes of national and international magazine editors, ultimately leading to scores of magazine features and covers, awards, and even his own co-written book. His attention to detail also translated into his talents for graphic design and user experience, resulting in a distinct style that’s often replicated, but definitely never duplicated.
I worked with Mackey for a number of years, as he took me under his wing while I began my own career in photography. His mentorship not only helped me improve and develop my own skills, but we became great friends and established an uncanny professional synergy. Together with a handful of like-minded local car enthusiasts, we founded NWMotiv.com in May 2010, with Mackey doing the vast majority of the heavy lifting. Mackey solidified a consistent, high quality brand and message through his marketing of NWMotiv.com, eventually growing the company into the definitive automotive lifestyle organization in the Pacific Northwest.
Coming off the success NWMotiv.com, Mackey then started DailyDriven.com to take his disposition of being motivated constantly to an international audience. All of DailyDriven.com’s designs are the brainchild of Mackey himself, highlighting his distinctive style while appealing to the masses well outside of the automotive market. He continues to push the limits of his photographic and artistic abilities, drawing inspiration from his photographer peers and those who already walked the path before him. I'm quite proud to consider Mackey my friend, colleague, and mentor, and I honestly believe that no job or task is too big or difficult for him to handle.
On Mackey's leisure time, he shares a happy home with his wife Jescelynn and his son Jackson James, or shares some Jameson with his closest friends. Many thanks from Mackey go to all of his family, friends and peers for their consistent support.
Find me.
@mackeydesigns
View my resume.
Banzai Magazine (UK)
Eurotuner (US)
Eurotuner DE Magazine (Germany)
Fast Car (UK)
Heavy Hitters
Photography Accreditation
Honda Tuning Magazine
Import Racer Magazine
Import Tuner Magazine
Japanese Performance Magazine (UK)
Mod Mag (France)
Modified Mag
Modified Mag Luxury & Exotics
NWMotiv (online)
Performance Auto & Sound Magazine
Performance VW Magazine
Pro Touring Magazine
Subiesport Magazine
Superstreet Magazine
Total BMW Magazine (UK)
Tunerzine (online)
How to Digitally Photograph Cars
by Jason Siu & Josh Mackey
published May 15, 2009
128 pages
publisher CarTech Inc.
How to Digitally Photograph Cars is a timeless resource for both beginners and seasoned professionals, offering valuable insights that remain relevant despite technological advancements.
Released during a transformative era in photography, the book bridged the shift from film to digital, providing innovative techniques and guidance as digital SLRs and Photoshop revolutionized the industry. It became a groundbreaking manual for mastering automotive photography in a digital age.
The book covers essential techniques like panning, car-to-car motion, rig shots, engine bay photography, and lighting control. It also provides in-depth post-processing guidance, including RAW editing, color adjustments, compositing, and background replacement in Photoshop.
With additional advice on selling your work to automotive publications, it’s a comprehensive guide that goes beyond photography basics. Though some tools have evolved, its core principles and creative strategies make it a valuable reference for aspiring and professional photographers alike.
This publication is out of print - but rare copies are still available on Amazon and private sellers.
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