Experience 

Marketing Director, Channels & Communications - ADI | Snap One

Current

• Lead and manage a team of 10, collaborating with leadership and key stakeholders across multiple business units to assess and analyze partner targets and growth opportunities, resulting in a $20M increase in revenue YoY, exceeding targets by 15%.

• Led the overhaul of in-store event strategies, including promotional redesign and enhanced customer engagement, resulting in a 150% year-over-year sales increase and over $3M in single-day revenue across Partner Stores, exceeding sales targets by 20%.

• Responsible for hiring and managing a team focused on integrated and omnichannel messaging, consolidated email marketing platforms, and enhanced content strategy, increasing channel sales by 10% and achieving a 25% increase in customer engagement.

Sr. Manager of Partner Store Marketing - Snap One

Jan 2021 - Feb 2023

• Strategic team leader who executed a comprehensive rebranding initiative across four businesses over two years, culminating in the launch of a unified company rebrand across 30+ locations, including individual websites, digital and print assets.

• Developed and implemented first-party product in-store marketing strategies that boosted revenue by 15%, securing a $250,000 budget to accelerate in-store merchandising and drive further growth in first-party product sales.

• Implemented targeted marketing campaigns and conducted in-store and virtual trainings, driving YoY first-party sales growth from 24.5% to 31.1%, increasing share of wallet by 13.8%, and boosting unique buying partner spend by 38%.

Marketing Manager - Snap One | Custom Plus Distributing

Jan 2020 - Dec 2020

• Consolidated customer contact data and email marketing platforms from four businesses into a single system, reducing redundancy by 300% and streamlining weekly communications, which increased open and click rates by 20%.

• Adapted to COVID-19 protocols by boosting digital marketing on available/in-stock product and virtual training efforts, leading to a 200% increase in attendance and a notable revenue growth of 15% on those brands in quarter.

• Onboarded 15 new first-party brands and over 2,000 SKUs within 30 days following the SnapAV acquisition, boosting product margins by over 20% and driving 10% revenue growth in first 6 months.

Marketing Director - Custom Plus Distributing

Jan 2019 - Dec 2019

• Redesigned brand and customer messaging by implementing a modern content strategy, combining effective copywriting and graphic design, and driving targeted monthly and seasonal campaigns, resulting in a 10% YoY revenue increase.

• Redeveloped in-person Home Tech Tour Expo events by streamlining branding, simplifying registration, and enhancing digital event campaigns, leading to a 200% increase in event registration and attendance.

• Awarded Key Contributor for 2019 as a result of redeveloping dealer communication, streamlining in-store events and increasing yearly total revenue by over 15% from previous year.

Founder & Executive Marketing Director - DailyDriven.com

Sep 2013 - Current

• Launched brand with 100+ products, generating 10,000+ orders from 24 countries in 12 months, exceeding first year revenue goal in sales by 20%, and expanding market presence by achieving a 30% customer growth rate.

• Executed viral marketing campaigns increasing traffic by 400% and sales by 200%, leading to unprecedented brand awareness and acquiring 30% new customers.

Marketing Manager - Urban Float

Dec 2014 - Dec 2018

• Crafted comprehensive marketing assets, including industry-best design and photography, to boost brand awareness across social media, SEO, AdWords, TV, and print advertising, resulting in a 25% increase in brand recognition.

• Boosted brand recognition through strategic media campaigns and impactful proposal videos, resulting in a national spotlight on Shark Tank, doubling franchise sales, increasing website traffic by 200% and 50% increase in service bookings.

• Executed 12-month targeted email marketing automation strategy, reducing churn and increasing monthly recurring revenue by 10% each month over the previous year, resulting in a 30% reduction in churn.

Founder & President - NWMotiv.com

May 2010 - Jun 2017

• Managed over 15 employees across 20 different events.

• Developed NWMotiv into the authority for automotive events in the PNW.

• Created partnerships with local and national organizations for event cross promotion.

• Organized, promoted & managed successful charity drives and events.

Founder & Creative Director - Mackeydesigns.com

June 2000 - Current

Consulting, Creative and Professional Photography.

Marketing Manager - Orca Bay Foods

September 2010 - December 2014
Orca Bay Seafoods in the undeniable leader in high quality, frozen and portioned seafood in the North America. With a focus on maintaining and growing business relationships, Orca Bay strives to grow a quality brand image through its product and statement.

Previous Experience

Brand Manager, SpeedFactory LLC
www.speedfactoryracing.net

Creative Manager, Dynamic Events, Inc.
www.dynamicevents.com

Creative Developer, Tunerzine Media
www.tunerzine.com

Skills & Expertise